YARN
Internal venture
Acquired by Clipmedia
YARN unlocks the power of storytelling. It instantly connects users to the most iconic, hilarious, and unforgettable movie and TV moments, inventing a new category of short-form video discovery. Consumers can effortlessly find, share, and relive the exact clip that captures a feeling, a punchline, or the perfect pop culture reference. Whether it’s a legendary one-liner or a scene that says it all, YARN brings the magic of cinematic moments to life—one clip at a time.
Opportunity
We created YARN because we saw trends in shorter attention spans and the desire to easily share favorite video content. With a small team, we took the idea from 0-1 to become a leader in premium video search and sharing.
250 M
annual visitors
1.5 B
daily clip views
“YARN is one of the most dynamic content-sharing platforms in the world.”
- Andy Blacker
CEO, Clipmedia
Innovation
YARN users can search and connect to video moments effortlessly thanks to YARN’S AI-powered Ingestion Pipeline which uses speech, facial, and object and action recognition to analyze every second of video content and create a Smart Timeline of events.
35 M
video clips
150 k
movies & tv shows
Platforms & Partners
YARN presents a consistent brand and UX in integrations across search, web, mobile apps, messaging, and social media, from Slack to TikTok. It allows users to easily discover and share everywhere, with YARN or partner branded content.
Timeline Driven Data
YARN combines AI event analysis with metadata and clip performance to provide a holistic, observable timeline-based view of each clip, providing novel insights for the entertainment industry.
Brand & Design Systems
YARN is a cross-platform brand and UX that requires instant recognition while allowing video storytelling to take center stage. We created a modular Figma design system and extensible brand guidelines to ensure clear, beautiful, consistent UX across all our platforms, partnerships, and integrations.
