Tomorrow Networks
Product POCs: Enterprise SaaS
Big data, visualizations, location, real-time, animations
Tomorrow Networks is a mobile advertising and marketing enterprise SaaS platform that uses big data, location, and real-time information to deliver custom ads targeted to consumer behaviors in the health care space. We provided 0-1 UX and product design expertise for several of their SaaS products. Their parent company, Aptus Health, was subsequently acquired by WebMD.
Challenge
Location-based mobile advertising offers a dynamic way to reach consumers in the healthcare space. Tomorrow Networks relies on complex data, visualization, UX, and mapping, and looked to us to help transform these requirements into intuitive enterprise solutions that their partners love.
Outcome
We partnered with Tomorrow Networks to harness their data and define and specify visualizations at technical and design levels for their ad platforms. Our end product designs support real-time mapping and visualizations, intuitive shopping-cart inspired functionality for audience creation, and robust custom audience targeting, like Healthy Gym Goers who visit specific gym brand locations twice a week.