WineCountry Experiences
New offering from a heritage brand
Storytelling, requirements gathering and spec, product design
We were tasked with designing and building a new travel experience marketplace for wine regions around the world. We extended an existing brand and technology platform to support discovery, scheduling, and e-commerce for experience booking.
Opportunity
Winery visits are increasingly becoming more than just wine tastings at the counter. Visitors want more adventure and more memorable experiences. Our client saw a marketplace opportunity to provide a booking platform with curated global experiences for wine regions.
Outcome
Our process included competitive & user research, requirements gathering, technical specifications, storytelling, and design. We delivered production-ready product designs to our partner and co-managed the platform build-out.